about michelle
“I’m always busy. If it’s not work it’s family responsibilities. I don’t have time to speak to more than 2 people and try and figure out which service provider is best for me.”
Name: Michelle
Age: 37
Career: Financial Manager
Tech aptitude: High
Income level: Medium/High
Michelle is a Financial Manager at a start-up that’s growing rapidly. She’s constantly busy with work, often skips lunch and spends time catching up on emails after she has spent some time with her two young kids and prepared them for school. She owns a house in a well-established estate. On the weekend she prefers to spend quality time with her kids and with family as she doesn’t get an opportunity to do this during the week due to her schedule. Michelle relies on service providers in her area for home maintenance as she doesn’t have the skills, tools or time to do this.
Frustration: Michelle becomes extremely frustrated when she can’t get the information she needs easily.
Goals: Find qualified people to do ongoing maintenance, repairs an improvements on her family home.